How much do I need to invest in advertising?

It depends on your goal, your area and your competition. We define it with you while building the strategy; ad spend is separate from the management service.

Which is better, Meta or Google?

They do different jobs: Meta makes your brand known and Google puts you in front of people already searching. It usually pays to combine them.

How do I know if the campaigns work?

With reports showing how much was spent, how many contacts arrived and from which ads. Every month we adjust based on that data.

Do you design the ads?

Yes. Ad creative, graphics, video and copy, is part of the service and is done in your brand's identity.

Campaigns on Meta Ads and Google Ads

Advertising aimed at the people who can buy from you, with reports showing which ads bring customers and which only bring clicks.

Let's talk about your company

Meta and Google do different jobs

On Meta (Facebook and Instagram) ads appear while people browse: they get your brand to those who don't know it yet and remind those who have seen it. On Google, ads appear when someone actively searches for what you sell: they put you there at the moment of decision.

Most companies need a combination of the two. How much to invest in each depends on what you sell, how your customers look for you and what stage your brand is at.

What the service includes

Strategy: who we speak to, with what message and on which platform.
Targeting by area, interests and behavior, so you don't pay for people who can't buy from you.
Creative: graphics, video and copy for each ad, in your brand's identity.
Campaign setup and results tracking.
Ongoing management and optimization: pausing what doesn't work and reinforcing what does.
Clear reports: how much was spent, what it achieved and what we change next month.

How we work

We start by understanding the company: what it sells, to whom, how customers reach it today and what has worked before. With that we define the strategy and messages, produce the pieces and launch the campaigns.

Digital advertising improves with data. Every month we review which ads, audiences and platforms brought real contacts, and shift spend toward what works. We don't promise fixed results: we promise to measure clearly and decide with that data.

From ad to customer

An ad that generates messages isn't worth much if nobody follows up. So campaigns can point to WhatsApp, a form or the website, depending on where your team attends best. If the company also works with Elevare Software, every contact a campaign brings in can enter a CRM with follow-up.

Which companies

Companies in Panama that want to reach customers in their area: retail, clinics, real estate, restaurants, tourism, education and professional services. The strategy changes with the industry and the ticket size of what you sell.