Branding and brand strategy

When to work on the brand

A company needs to work on its brand when it's about to launch, when it has grown and its image no longer represents it, when what it sells or who it sells to has changed, or when every piece of communication looks different because no system holds them together.

An inconsistent brand has a cost: customers take longer to recognize it, communication costs more to produce and the company competes on price because it doesn't communicate why it's different.

What it includes

Depending on what the company needs, the work can include:

• Strategy: who the brand speaks to, what makes it different and how it wants to be remembered.
• Visual identity: logo, colors, typography and graphic elements.
• Brand voice: how it writes and speaks on social media, on the website and in customer service.
• A brand manual so anyone can apply the identity correctly.
• Applications: social media, stationery, presentations, signage or packaging.

How we work

First we understand the company: what it sells, to whom, how its customers see it today and how its competition presents itself. That stage defines the strategy, the foundation of everything else.

Then we build the identity: we explore directions, choose one with you and develop it into a complete, applied system. Finally, we support its use in day-to-day communication and propose adjustments when the brand needs them.

The brand in everything you do

Branding shows when it is applied consistently: on social media, in ads, on the website and in every message. That's why Elevare Marketing can continue with the brand's content, campaigns and video production. And if the company needs to take that identity to a website or a system, Elevare Software turns it into a platform that works for the brand.

Which companies

Companies in Panama that are launching, have grown or want to reposition: retail, restaurants, health and beauty, real estate, tourism, education and professional services.